4 Very Popular Online Directories Catered to Black-Owned Businesses
Just as it was during the times of Marcus Garvey and the UNIA and during the times of Black Wall Street, supporting black-owned businesses has once again become seen as a revolutionary act. With that being said, if you are a business owner of color, it's in your best interest to market yourself as just that. Even DoorDash now has a way to identify black-owned businesses when ordering food delivery. To make things easier for you, I've decided to compile a list of some great ways to get listed and recognized as a black business owner, which could eventually lead to more sales.
WeBuyBlack is arguably the most popular way to get sales online as a black-owned business outside of your own website. So, if you’re someone who would be classified as “Black” or “African-American”, this is something you definitely want to look into, if you haven’t already. But, here’s what makes WeBuyBlack so great. It’s more than just a listing site...it’s an online marketplace where black business owners from around the world can set up a store and sell products. With an online following of roughly one million, WeBuyBlack is hands down a great go-to for black-owned businesses that are product-based.
Learn more at webuyblack.com
2. Black Nation App
Black Nation App is another very popular resource for black-owned businesses. Not only does this app have a way for you to get your business listed in their directory, but their app is essentially a social networking platform like Facebook or Instagram. They even have a feature for businesses to do giveaways. If you’re classified as a black business owner and your customer base or clientele mainly consists of so-called “Black” or “African-American” consumers and you want to be able to build and maintain a close relationship with them, then Black Nation App would definitely be your go-to.
Learn more at blacknation.app
3. Official Black Wall Street App
In my opinion, it’s greatest feature is the one that notifies you when you’re near a business listed in its directory. I have actually driven around in Atlanta, Georgia and received these notifications, which informed me about businesses I had never heard of. You can even pull up a map that will highlight black-owned businesses nearby you. This app also has a feature that allows you to promote your listing and show up at the top of the results when people search for businesses like yours. Does your business rely heavily on foot traffic? Are you considered a “Black” business owner? Then Official Black Wall Street App is definitely your go-to.
Learn more at officialblackwallstreet.com
4. Black Tradelines
This is another great resource for black-owned businesses to increase their exposure. Just like the Official Black Wall Street App, the Black Tradelines app makes it easy for you to find black-owned businesses within a close proximity. It’s also set up like a social networking site where you can create a profile and interact with potential clients and customers. Even more impressive, Black Trade Lines offers a way for you to get a business telephone number and up to 10 extensions that come with routing options. It even has a way for you to set up a live radio station and conference room. On top of all that, Black Trade Lines also offers loans to qualifying businesses. Out of all the black-owned business directory apps and websites, I would say that this one is definitely the most resourceful.
Learn more at blacktradelines.com
For more great tools and resources, check out my book, "100 Tools & Resources to Boost Your Brand"
This article was written by Consultant and Author, Yerodin Ghedi Adwin Beluchi a.k.a. Preech.